Live Into It Publishing Announces The Book Of All Time ~ The Cursed Treasure by Scott M. Wright with Book Cover Design & Illustrations by Christine N. Cibula, M.S.
Click on the link below to listen to the author, Scott M. Wright, reading an excerpt. If you like it, you can reserve your copy today at www.TheBookOfAllTime.com.
Every day I talk with Enlightened Entrepreneurs who are living into their life’s purpose by delivering their gifts to the world.
But as Entrepreneurs, the rule of thumb is that there are usually so many hats to wear that OVERWHELM settles in, and that is NOT a good thing.
Why? Overwhelm creates anxiety, frustration, and inertia. Translation? Yuckamuckadoo…
Yup, think of it like that SIT AND SPIN game we did as a kid. It makes you dizzy and isn’t nearly even half as fun. Right?
So how do you cut through all the crapola grande? (Pardon my French)
There’s the never-ending list of things to do. There’s a million and one good ideas that keep floating around in your head. And then there’s TAKING ACTION.
And TAKING HIGH RETURN ON INVESTMENT ACTION in your business is THE KEY to your success.
So today I ask you, “If you could only do ONE big thing in your business this week to increase your return on investment, what would it be?”
Seriously, take a few minutes, do a BRAIN DUMP where you literally brainstorm about all your MONEY MAKING ideas in your business and write them down. Set the kitchen timer for 10-20 minutes and focus ONLY on MONEY MAKING ideas and write them all down.
Then narrow it down to the top 3… Now it is time to ask 3 BIG Questions to pick your ONE High Return On Investment item.
To find out how to get to the ONE, listen to CC’s Quick Coaching Tip on this topic today.
Simply fill in your first name and primary email address below, and you’ll hear my no fail strategy to determine your ONE High Return On Investment thing to do this week, and for EVERY WEEK TO COME in the future. The OVERWHELM will VANISH and you will be left feeling EMPOWERED to TAKE ACTION in your business TODAY. And your RESULTS OVER TIME WILL ASTONISH YOU!!!
Marketing 101: You MUST communicate your message effectively to get business.
One of the most effective ways of communicating your message in print is through a brochures, because you can both market your services and increase your brand awareness with current and prospective clients. Even so, brochures are often overlooked as a marketing tool by small businesses and entrepreneurs, but this is a big mistake that you don’t want to make in your business.
Brochures can be used in a variety of ways:
1. Mail brochures to potential clients and former clients to let them know what your current offerings are.
2. Keep them out and visible in your office to increase awareness of your current business offerings with your client base.
3. Give them away at business meeting, trade shows, and networking events.
Not everyone will take the initiative to save your business card, go to your website, and peruse your offerings. However, most people will open up a nicely laid out brochure and quickly review the contents. If it is interesting enough, they will hang on to it for future reference even if they don’t use your services now. The will pass them on to friends and colleagues who are in need of what you offer, “Hey, I just got a brochure from someone who does that. Here, let me get it for you.”
Brochures can also be economical to produce and you don’t have to break the bank to get your message out. With easy templates, you can fill in your relevant information and be on your way to increasing your client base.
One company I love working with for my print materials is Overnight Prints. I’ve used them for large postcards, business cards, and brochures. You can get gloss on both sides of your cards, rounded edges, and even spotlighting certain areas on your print materials.
Click on the link below to check out what they have to offer for brochures and more…
The holidays always seem to be a time of reflection.But this year has been particularly significant for many of my clients and colleagues.
Why? It seems like the elephant that they had been able to successfully ignore year after year has finally gotten so big that they simply can no longer ignore it anymore. In fact, the elephant has grown so big, it is forcing some major changes in short order.
So this holiday season they are dealing with it up close and personal. Ugh, right?
What do I mean when I say, “THE ELEPHANT IN THE ROOM?”The elephant in the room is something so big that when you finally do address it, the world feels like the tectonic plates beneath your feet literally are shifting in real time. Nothing feels the same afterward.
Examples of elephants I’ve heard of lately include, but are not limited to:
“This last year I decided to let go of a part of my business model that really worked for me in the previous years. I’ve been feeling the financial pain of that decision all year. Now I’m getting ready to re-introduce that component of my business in 2011 in a much larger way than I ever have before. It means big changes and the biggest risk and commitment I’ve ever made to my business in all my years of business!”
“For the last couple of years as I have been pursuing my entrepreneurial career. My wife has been unhappy, because she doesn’t feel safe with the uncertainty. So we’re getting divorced and I’m moving out by Christmas Eve!”
“There was something financial in my business that I ignored for a really long time, because I kept thinking that once I got these other things in place, it would naturally work itself out. Unfortunately, things got more and more skewed with time and it got really painful to the point where I had to do something to address the issue. Finally, I had to deal with it, but now that I have, I feel a million times better than before!”
The elephant in the room is life changing. It requires big changes financially, emotionally, physically and/or spiritually. It is usually something so overwhelming to deal with that we ignore it until it forces us to make those big changes whether we want to or not.
HINT: The degree of difficulty in making those changes mounts with time ignoring the elephant. So, you can either address it a little bit at a time or wait until it engulfs the room you are in and literally forces you to move into another space.The choice is yours to either go along willingly or be forced to make the shift at some point.
Some telltale signs that you’ve got an elephant in the room:
It is the thing that you bristle at when someone you love brings it up, like business success and finances, excessive or unhealthy food or alcohol use, or a serious imbalance that is compromising other areas of your life, like your relationships with friends and family.
It is that thing that nobody wants to talk aboutand so the subject is changed almost as soon as it is brought up.
There is almost always evidence related to it in your immediate environment.You don’t have to look too far to find it, but you may have grown so accustomed to seeing it, that you need a fresh set of eyes on the situation at hand.
The elephant is usually costing you something in terms of your significant relationshipswith family and friends in your personal life and clients and business associates in your professional life.
How do you recognize the elephant in the room?
Exercise: Take a sneak peak at the elephant(s) in your own life you are ignoring.
“Name that elephant!” ~ as soon as you identify it, you begin disempowering it.
Name the telltale signs the elephant is in the room ~ make a list of the obvious clues surrounding you and be brutally honest with yourself in that moment. You can always send it through the shredder, but for a moment, allow yourself to “see” it.
Play it forward ~ what do you expect to have happen if it continues unaddressed?
Your immediate payoff for ignoring it ~ what do you get out of turning a blind eye?
Your cost or payout for ignoring it ~ what is the price of your ticket to admission to this experience in your life?
Action steps you can take to correct course ~ I recommend writing down easy, moderate, and difficult action steps so that you can see ALL of your options for remedying this situation.
If you can’t figure it out on your own (which is completely normal because you are subjective in your own experiences), look for trusted guidance in your life through friends, family or more of an objective source like a counselor or coach.Often times, a fresh set of eyes on a situation that is keeping you scratching your head is welcome reprieve. The good news is that once you go through the shift, it is no longer anywhere near as scary and you learn a lot about yourself along the way.
The person you become on the other side is one to celebrate and love for all the years to come!
Have you ever observed someone you have followed for years suddenly skyrocket to success taking their business from six figures to the million-dollar mark and then multiple millions? I’ve had the privilege of working inside the businesses of what Tim Ferris refers to in his book The Four-Hour Workweek as the New Rich. These are first-generation, self-made millionaires who started out at ground zero and created highly successful multimillion-dollar corporations. One core component of their success in their businesses is a signature info product suite. So let’s take a look at the 5 massive benefits of having a signature info product suite in your business.
CC
