Click on the link below to listen to the author, Scott M. Wright, reading an excerpt. If you like it, you can reserve your copy today at www.TheBookOfAllTime.com.

Every day I talk with Enlightened Entrepreneurs who are living into their life’s purpose by delivering their gifts to the world.

But as Entrepreneurs, the rule of thumb is that there are usually so many hats to wear that OVERWHELM settles in, and that is NOT a good thing.

Why? Overwhelm creates anxiety, frustration, and inertia. Translation? Yuckamuckadoo…

Yup, think of it like that SIT AND SPIN game we did as a kid. It makes you dizzy and isn’t nearly even half as fun. Right?

So how do you cut through all the crapola grande? (Pardon my French)

There’s the never-ending list of things to do. There’s a million and one good ideas that keep floating around in your head. And then there’s TAKING ACTION.

And TAKING HIGH RETURN ON INVESTMENT ACTION in your business is THE KEY to your success.

So today I ask you, “If you could only do ONE big thing in your business this week to increase your return on investment, what would it be?”

Seriously, take a few minutes, do a BRAIN DUMP where you literally brainstorm about all your MONEY MAKING ideas in your business and write them down. Set the kitchen timer for 10-20 minutes and focus ONLY on MONEY MAKING ideas and write them all down.

Then narrow it down to the top 3… Now it is time to ask 3 BIG Questions to pick your ONE High Return On Investment item.

To find out how to get to the ONE, listen to CC’s Quick Coaching Tip on this topic today.

Simply fill in your first name and primary email address below, and you’ll hear my no fail strategy to determine your ONE High Return On Investment thing to do this week, and for EVERY WEEK TO COME in the future. The OVERWHELM will VANISH and you will be left feeling EMPOWERED to TAKE ACTION in your business TODAY. And your RESULTS OVER TIME WILL ASTONISH YOU!!!

Here’s to your success!!!

With Love & Light… CC

Christine N. Cibula, M.S.

http://InfoProductMentor.com

One of the most effective ways of communicating your message in print is through a brochures, because you can both market your services and increase your brand awareness with current and prospective clients. Even so, brochures are often overlooked as a marketing tool by small businesses and entrepreneurs, but this is a big mistake that you don’t want to make in your business.

Brochures can be used in a variety of ways:

1. Mail brochures to potential clients and former clients to let them know what your current offerings are.

2. Keep them out and visible in your office to increase awareness of your current business offerings with your client base.

3. Give them away at business meeting, trade shows, and networking events.

Not everyone will take the initiative to save your business card, go to your website, and peruse your offerings. However, most people will open up a nicely laid out brochure and quickly review the contents. If it is interesting enough, they will hang on to it for future reference even if they don’t use your services now. The will pass them on to friends and colleagues who are in need of what you offer, “Hey, I just got a brochure from someone who does that. Here, let me get it for you.”

Brochures can also be economical to produce and you don’t have to break the bank to get your message out. With easy templates, you can fill in your relevant information and be on your way to increasing your client base.

One company I love working with for my print materials is Overnight Prints. I’ve used them for large postcards, business cards, and brochures. You can get gloss on both sides of your cards, rounded edges, and even spotlighting certain areas on your print materials.

Click on the link below to check out what they have to offer for brochures and more…

With Love & Light… CC

The holidays always seem to be a time of reflection.

Why? It seems like the elephant that they had been able to successfully ignore year after year has finally gotten so big that they simply can no longer ignore it anymore. In fact, the elephant has grown so big, it is forcing some major changes in short order.

So this holiday season they are dealing with it up close and personal. Ugh, right?

What do I mean when I say, “THE ELEPHANT IN THE ROOM?” The elephant in the room is something so big that when you finally do address it, the world feels like the tectonic plates beneath your feet literally are shifting in real time. Nothing feels the same afterward.

Examples of elephants I’ve heard of lately include, but are not limited to:

• “This last year I decided to let go of a part of my business model that really worked for me in the previous years. I’ve been feeling the financial pain of that decision all year. Now I’m getting ready to re-introduce that component of my business in 2011 in a much larger way than I ever have before. It means big changes and the biggest risk and commitment I’ve ever made to my business in all my years of business!”

• “For the last couple of years as I have been pursuing my entrepreneurial career. My wife has been unhappy, because she doesn’t feel safe with the uncertainty. So we’re getting divorced and I’m moving out by Christmas Eve!”

• “There was something financial in my business that I ignored for a really long time, because I kept thinking that once I got these other things in place, it would naturally work itself out. Unfortunately, things got more and more skewed with time and it got really painful to the point where I had to do something to address the issue. Finally, I had to deal with it, but now that I have, I feel a million times better than before!”

The elephant in the room is life changing. It requires big changes financially, emotionally, physically and/or spiritually. It is usually something so overwhelming to deal with that we ignore it until it forces us to make those big changes whether we want to or not.

HINT: The degree of difficulty in making those changes mounts with time ignoring the elephant. So, you can either address it a little bit at a time or wait until it engulfs the room you are in and literally forces you to move into another space. The choice is yours to either go along willingly or be forced to make the shift at some point.

Some telltale signs that you’ve got an elephant in the room:

1. It is the thing that you bristle at when someone you love brings it up, like business success and finances, excessive or unhealthy food or alcohol use, or a serious imbalance that is compromising other areas of your life, like your relationships with friends and family.
2. It is that thing that nobody wants to talk about and so the subject is changed almost as soon as it is brought up.
3. There is almost always evidence related to it in your immediate environment. You don’t have to look too far to find it, but you may have grown so accustomed to seeing it, that you need a fresh set of eyes on the situation at hand.
4. The elephant is usually costing you something in terms of your significant relationships with family and friends in your personal life and clients and business associates in your professional life.

How do you recognize the elephant in the room?

Exercise: Take a sneak peak at the elephant(s) in your own life you are ignoring.

1. “Name that elephant!” ~ as soon as you identify it, you begin disempowering it.
2. Name the telltale signs the elephant is in the room ~ make a list of the obvious clues surrounding you and be brutally honest with yourself in that moment. You can always send it through the shredder, but for a moment, allow yourself to “see” it.
3. Play it forward ~ what do you expect to have happen if it continues unaddressed?
4. Your immediate payoff for ignoring it ~ what do you get out of turning a blind eye?
5. Your cost or payout for ignoring it ~ what is the price of your ticket to admission to this experience in your life?
6. Action steps you can take to correct course ~ I recommend writing down easy, moderate, and difficult action steps so that you can see ALL of your options for remedying this situation.

If you can’t figure it out on your own (which is completely normal because you are subjective in your own experiences), look for trusted guidance in your life through friends, family or more of an objective source like a counselor or coach. Often times, a fresh set of eyes on a situation that is keeping you scratching your head is welcome reprieve. The good news is that once you go through the shift, it is no longer anywhere near as scary and you learn a lot about yourself along the way.

The person you become on the other side is one to celebrate and love for all the years to come!

What does it mean to truly deliver your gifts to the world? How can it happen? How does it happen?

Watch this incredible movie and see how the thought leaders of our time have discovered the process of living into their life’s purpose…

I am sharing it with you to inspire you to become the you that is in the process of becoming.

Enjoy… With Love & Light… CC

Christine N. Cibula, M.S.

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By Christine Cibula

Click Play Button To Listen…

Have you ever observed someone you have followed for years suddenly skyrocket to success taking their business from six figures to the million-dollar mark and then multiple millions? I’ve had the privilege of working inside the businesses of what Tim Ferris refers to in his book The Four-Hour Workweek as the New Rich. These are first-generation, self-made millionaires who started out at ground zero and created highly successful multimillion-dollar corporations. One core component of their success in their businesses is a signature info product suite. So let’s take a look at the 5 massive benefits of having a signature info product suite in your business.

1. Establishes You As A THOUGHT LEADER In Your Field

You may have heard a mentor say to write a book because it establishes you immediately as an expert in your field. But why is that? It is because when you have a book, you are establishing yourself as a thought leader in your field of expertise. The same holds true when you have a line of information products in your business, because they help to establish your credibility as a thought leader in the industry. The more robust your product line, the more credibility and staying power your clients see you have in the industry.

2. Provides MORE IMMEDIATE ACCESS To You At Reasonable Price Points

Your clients want to connect with you, but just like relationships, we tend to take it slow. We observe other people. We see how we feel when we’re in their presence. We decide over time if we know, like, and trust them before we go to the next level. That is where the beauty of information product comes into play. Why? Info products offer your potential clients an opportunity to get to know you “virtually” through your marketing and your products while making smaller initial investments. If they have a good experience, then they typically take it to the next level to work more closely and privately with you. It becomes a win-win, because they learn your foundation materials and by the time they start working with you privately, you can fine-tune advanced skills and create higher levels of success for your clients.

3. Generates MULTIPLE STREAMS OF PASSIVE INCOME To Grow & Expand

It takes a solid financial foundation to continue growing your business. If you can create a product line that pays for itself by providing income to bring in more virtual assistants or employees, your business can grow by leaps and bounds over time. No more worrying about finding venture capital or pre-funding a new business venture. When information products are involved, you have created multiple streams of passive income to grow and expand your business.

4. Increases Opportunities for SPEAKING ENGAGEMENTS & JOINT VENTURES

A little known secret of multiple speaker events is that the organizers typically do a profit sharing joint venture on the back of the room sales. This is usually a 50/50 split. In other words, the speakers usually come to the events and take care of their own travel, lodging, and meal expenses with the hopes of making enough sales at the back of the room to cover their costs and make some income from the speaking engagement. So let’s do the math. If you simply have books to sell at the back of the room, they usually go for $20 a book on average. Compare that to a bundled information product offering that you can sell at the event for $1000-$1500. Therefore, seminar organizers often look for speakers who have high-end information’s products to come share the stage with them.

5. Creates a SOLID CORE RELIABLE INFRASTRUCTURE In Your Business Model

Information products are a core component of a service based business model if you want to leverage your time. Why? You want change your service model from dollars per hour (only so many hours in a day) to create it once and deliver it over and over and over again. This enables you to leverage your time and advance your training programs. It also helps to prevent boredom for you in your business as you package your knowledge on a variety of core topics that you normally teach to your clients in the beginning phases of working together. Then when you work with clients, you can offer higher end services to meet their needs and work with a more exclusive clientele who are ready to go to the next level with you in their business.

Learn More About Info Product Co-Creation With CC by Clicking Here

THE WINNING FORMULA

1. STAY CONNECTED. Make an Info Product that is connected to you, your life’s purpose, and the people you are here to serve. The clients and colleagues I know who create products and services that correspond with their expertise and their ongoing business efforts, have had a lot of success. Why? Because once you create an information product, your ongoing interactions with prospective clients makes a difference in terms ongoing sales. There is a myth that you can simply set it and forget it. I’m not naive enough to say it can’t be done, because it has been done and I’ve met people who do it very successfully. However, they are few and far between and do a lot of paid advertising and they constantly tweak their systems. In contrast, my most successful clients generate organic connectedness and relationships with their following by creating systems to share with their clients in their areas of expertise.

2. DO IT RIGHT. Make sure that what your Info Product is worthy of you in terms of high content and your most valuable information. The people and products that I respect deliver top notch content. I stick with those people for years and years with a lot of loyalty. I read their newsletters, listen to their teleseminars, and invest in their products and live events. If I get a product from someone that isn’t so great, I don’t typically buy again. I often stop following their newsletter. I lose interest. Makes sense, right? Invest in professional graphics so that your products look great. Just like a great suit can make the difference in a job interview, great graphics can make the difference in terms of capturing your client’s attention. Be sure to put thought into a benefits laden title so that your clients know what they will be receiving when they get this incredible information that will help to change their lives. Remember, they don’t care about the features. They want to know how they will directly benefit from your products. Make sure you deliver!

3. BE OF SERVICE. Create your Info Product to serve the people you are here to serve. Help solve their biggest problems and you will gain a loyal following that will refer friends and colleagues to you. Your business will naturally grow as you share your gifts with more and more people. The more you provide valuable services to your clients, the more abundance will naturally flow to you. Every day, wake up and ask yourself, “How Many I Serve?”

Can you feel the the energy behind THE WINNING FORMULA? Anything with longevity and sustainability promotes more life to all and less to none. This is essential. When you create an information product using the THE WINNING FORMULA, you infuse it with love and light. You put yourself into it and you give 100% to your clients to empower them and help them to achieve what they want to achieve.

What do Info Products do for your bottom line? The clients that I’ve worked with who consistently give in service to their clients have an abundant life in many ways. Their sales are consistently high, so they begin to accumulate wealth. With the sustainable income, they are able to enjoy a more beautiful home and a lifestyle with more freedom to travel and engage in work that brings them a lot of joy. They still work consistently, but the key is that they aren’t working harder than they were beforehand. They simply work smarter by implementing systems. As a consequence, they are able to hire and keep on long-term staff, thereby increasing the lives of their staff. An added bonus is that they are able to give more than they ever gave before to their community and causes that bring them joy.

It is my hope that you always approach information product creation using THE WINNING FORMULA!

To Health, Wealth & Love… CC

Christine Cibula

http://InfoProductMentor.com

P.S. To learn more about working with CC on your info products click here…