Click on the link below to listen to the author, Scott M. Wright, reading an excerpt. If you like it, you can reserve your copy today at www.TheBookOfAllTime.com.

The holidays always seem to be a time of reflection.

Why? It seems like the elephant that they had been able to successfully ignore year after year has finally gotten so big that they simply can no longer ignore it anymore. In fact, the elephant has grown so big, it is forcing some major changes in short order.

So this holiday season they are dealing with it up close and personal. Ugh, right?

What do I mean when I say, “THE ELEPHANT IN THE ROOM?” The elephant in the room is something so big that when you finally do address it, the world feels like the tectonic plates beneath your feet literally are shifting in real time. Nothing feels the same afterward.

Examples of elephants I’ve heard of lately include, but are not limited to:

• “This last year I decided to let go of a part of my business model that really worked for me in the previous years. I’ve been feeling the financial pain of that decision all year. Now I’m getting ready to re-introduce that component of my business in 2011 in a much larger way than I ever have before. It means big changes and the biggest risk and commitment I’ve ever made to my business in all my years of business!”

• “For the last couple of years as I have been pursuing my entrepreneurial career. My wife has been unhappy, because she doesn’t feel safe with the uncertainty. So we’re getting divorced and I’m moving out by Christmas Eve!”

• “There was something financial in my business that I ignored for a really long time, because I kept thinking that once I got these other things in place, it would naturally work itself out. Unfortunately, things got more and more skewed with time and it got really painful to the point where I had to do something to address the issue. Finally, I had to deal with it, but now that I have, I feel a million times better than before!”

The elephant in the room is life changing. It requires big changes financially, emotionally, physically and/or spiritually. It is usually something so overwhelming to deal with that we ignore it until it forces us to make those big changes whether we want to or not.

HINT: The degree of difficulty in making those changes mounts with time ignoring the elephant. So, you can either address it a little bit at a time or wait until it engulfs the room you are in and literally forces you to move into another space. The choice is yours to either go along willingly or be forced to make the shift at some point.

Some telltale signs that you’ve got an elephant in the room:

1. It is the thing that you bristle at when someone you love brings it up, like business success and finances, excessive or unhealthy food or alcohol use, or a serious imbalance that is compromising other areas of your life, like your relationships with friends and family.
2. It is that thing that nobody wants to talk about and so the subject is changed almost as soon as it is brought up.
3. There is almost always evidence related to it in your immediate environment. You don’t have to look too far to find it, but you may have grown so accustomed to seeing it, that you need a fresh set of eyes on the situation at hand.
4. The elephant is usually costing you something in terms of your significant relationships with family and friends in your personal life and clients and business associates in your professional life.

How do you recognize the elephant in the room?

Exercise: Take a sneak peak at the elephant(s) in your own life you are ignoring.

1. “Name that elephant!” ~ as soon as you identify it, you begin disempowering it.
2. Name the telltale signs the elephant is in the room ~ make a list of the obvious clues surrounding you and be brutally honest with yourself in that moment. You can always send it through the shredder, but for a moment, allow yourself to “see” it.
3. Play it forward ~ what do you expect to have happen if it continues unaddressed?
4. Your immediate payoff for ignoring it ~ what do you get out of turning a blind eye?
5. Your cost or payout for ignoring it ~ what is the price of your ticket to admission to this experience in your life?
6. Action steps you can take to correct course ~ I recommend writing down easy, moderate, and difficult action steps so that you can see ALL of your options for remedying this situation.

If you can’t figure it out on your own (which is completely normal because you are subjective in your own experiences), look for trusted guidance in your life through friends, family or more of an objective source like a counselor or coach. Often times, a fresh set of eyes on a situation that is keeping you scratching your head is welcome reprieve. The good news is that once you go through the shift, it is no longer anywhere near as scary and you learn a lot about yourself along the way.

The person you become on the other side is one to celebrate and love for all the years to come!

Two weeks ago, I was in Phoenix, Arizona at Baeth Davis’s Life Purpose Summit. And something unexpected happened. I felt like I had an open heart before the event, but I went ahead and set the intention to really open my heart while at the event. During a seemingly benign exercise of intuitively connecting with people you feel drawn to connect with, I connected with a gentleman, Terry Hickey, and shared I liked something he said at the microphone about Peru and the fact that the people are connected to the land. He responded in kind, sharing that the Amazon is considered to be the heart of the earth, and then it happened… My heart opened up and suddenly all the years of understanding what is happening with the planet on an intellectual level dipped down into my heart and wow… Tears just started flowing from my eyes… I got scared at first because suddenly I was crying with the awareness and I was embarrassed to be having this experience with virtually a complete stranger. Thank God he was as wonderful as he was, and that he specializes in this kind of thing ~ heart centered transformations, because he reminded me how to ground myself in the Earth and I got centered.

The exercise ended and we returned to our seats. At that moment I looked up at Baeth on the stage and she could see I had just had a huge breakthrough, so she asked me to step up to the microphone… And what came out of my mouth surprised even me… It has everything to do with PLANETARY HEALING… I don’t really remember everything that I said, but at the end of it, everyone in the room gave me a standing ovation and over the next few days, so many people kept coming up to me and giving me their business cards saying they want to work with me to heal the planet. I can’t explain it any other way than to say that I LET MY LIGHT SHINE and I was 100% me… No holds barred… 100% ME… And it felt INCREDIBLE!!!

Funny thing is that I came home from the event and realized that I had said it a year before in a video that I posted above. It was still all up in my head at that time, but it was there and I remember after the filming, there was some surprise that my response was planetary wellness. The great thing is that our truest desires are always with us, even when we aren’t 100% clear on what they are. And so it was an incredible confirmation. What happened at the event came through my heart…

Truth is you really have to feel it through and through to make any kind of a difference in this world. Not easy, but crucial… And my mission is really empowering Enlightened Entrepreneurs to step up and live into their life’s purpose fully so that they touch the lives of the people they are meant to touch, and so on… And the wonderful outcome is that we will all call for planetary healing together… Naturally…

It felt like completion from an event I had attended 2 years earlier with David Neagle where I was still struggling from the remnants of a very debilitating illness that had been with me for 18 years… At that event, I chose to release the story that bound me in that illness. It was so powerful, because I realized that I was allowing the illness to keep me playing small. David helped me to release that belief and send it back to the ether where it came from and to heal by loving my body and letting my body love me. When I came home from that event, I created this Mind Movie to fully heal from that illness…

The gift that came to me? I discovered www.ILoveMyKangenWater.com and as I continued drinking it the remaining symptoms of NEUROPATHY (brain and spinal cord nerve inflammation) left my body COMPLETELY. I literally THANK GOD every single time I pour myself a glass of water from my machine… The two “things” I can’t live without? (1) My Goose Down Comforter (probably because I spent so many years in bed and it gave me so much comfort) and (2) My Kangen Water… @ www.WaterHoldsTheKey.com … And if I had to choose ONE, it would be my Kangen Water machine.

So now it is time for me to pay it forward… The great thing is that I was also with my longtime mentor and friend, Ali Brown, who was the first person who really showed me the path to spread my wings and fly 5 years ago ~ and ultimately inspired me through her living example to SHINE!

Now I think it is time for me to start my work more closely with friend and mentor, James Malinchak, to really polish my skills at speaking from the stage…

My greatest wish is PLANETARY HEALING and SPREADING LOVE & LIGHT IN THIS WORLD LIKE NO ONE HAS SEEN IT SPREAD BEFORE… And I hope that you join me on this journey, because it will take a FORCE OF NATURE (i.e., ALL OF YOU) to HEAL MOTHER EARTH…

With Love & Light… CC

Christine N. Cibula, M.S.

What does it mean to truly deliver your gifts to the world? How can it happen? How does it happen?

Watch this incredible movie and see how the thought leaders of our time have discovered the process of living into their life’s purpose…

I am sharing it with you to inspire you to become the you that is in the process of becoming.

Enjoy… With Love & Light… CC

Christine N. Cibula, M.S.

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By Christine Cibula

Click Play Button To Listen…

Have you ever observed someone you have followed for years suddenly skyrocket to success taking their business from six figures to the million-dollar mark and then multiple millions? I’ve had the privilege of working inside the businesses of what Tim Ferris refers to in his book The Four-Hour Workweek as the New Rich. These are first-generation, self-made millionaires who started out at ground zero and created highly successful multimillion-dollar corporations. One core component of their success in their businesses is a signature info product suite. So let’s take a look at the 5 massive benefits of having a signature info product suite in your business.

1. Establishes You As A THOUGHT LEADER In Your Field

You may have heard a mentor say to write a book because it establishes you immediately as an expert in your field. But why is that? It is because when you have a book, you are establishing yourself as a thought leader in your field of expertise. The same holds true when you have a line of information products in your business, because they help to establish your credibility as a thought leader in the industry. The more robust your product line, the more credibility and staying power your clients see you have in the industry.

2. Provides MORE IMMEDIATE ACCESS To You At Reasonable Price Points

Your clients want to connect with you, but just like relationships, we tend to take it slow. We observe other people. We see how we feel when we’re in their presence. We decide over time if we know, like, and trust them before we go to the next level. That is where the beauty of information product comes into play. Why? Info products offer your potential clients an opportunity to get to know you “virtually” through your marketing and your products while making smaller initial investments. If they have a good experience, then they typically take it to the next level to work more closely and privately with you. It becomes a win-win, because they learn your foundation materials and by the time they start working with you privately, you can fine-tune advanced skills and create higher levels of success for your clients.

3. Generates MULTIPLE STREAMS OF PASSIVE INCOME To Grow & Expand

It takes a solid financial foundation to continue growing your business. If you can create a product line that pays for itself by providing income to bring in more virtual assistants or employees, your business can grow by leaps and bounds over time. No more worrying about finding venture capital or pre-funding a new business venture. When information products are involved, you have created multiple streams of passive income to grow and expand your business.

4. Increases Opportunities for SPEAKING ENGAGEMENTS & JOINT VENTURES

A little known secret of multiple speaker events is that the organizers typically do a profit sharing joint venture on the back of the room sales. This is usually a 50/50 split. In other words, the speakers usually come to the events and take care of their own travel, lodging, and meal expenses with the hopes of making enough sales at the back of the room to cover their costs and make some income from the speaking engagement. So let’s do the math. If you simply have books to sell at the back of the room, they usually go for $20 a book on average. Compare that to a bundled information product offering that you can sell at the event for $1000-$1500. Therefore, seminar organizers often look for speakers who have high-end information’s products to come share the stage with them.

5. Creates a SOLID CORE RELIABLE INFRASTRUCTURE In Your Business Model

Information products are a core component of a service based business model if you want to leverage your time. Why? You want change your service model from dollars per hour (only so many hours in a day) to create it once and deliver it over and over and over again. This enables you to leverage your time and advance your training programs. It also helps to prevent boredom for you in your business as you package your knowledge on a variety of core topics that you normally teach to your clients in the beginning phases of working together. Then when you work with clients, you can offer higher end services to meet their needs and work with a more exclusive clientele who are ready to go to the next level with you in their business.

Learn More About Info Product Co-Creation With CC by Clicking Here

Hope you enjoy this video and the 7 things I’m grateful for today… CC

7 Things I’m Grateful For This 4th of July…

1. We live in a country where, “…all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.”

2. Our laws are created to assure the public good.

3. Everyone has the right to a trial by jury.

4. We can go out in public without armed troops around us in our daily activities.

5. We enjoy the privilege of free trade.

6. Our seas, coasts, towns, and livelihood are preserved in safety while we enjoy the privileges of that safety in our daily lives.

7. We live in free and independent states.

Wishing you a Happy Independence Day…

With Love & Light… CC

Christine Cibula

I like to think of Proprietary Signature Information Product Suite Creation as the process where we uncover your UNIQUE SIGNATURE in the world.  Years ago, I enjoyed attending Watt’s Atelier in Encinitas, California. I remember having a wonderful conversation one day with my mother as we were talking about the difference between “a student of art” and “an artist”… I said to her, “An artist really becomes an artist when you can see a UNIQUE SIGNATURE in their artwork. It is when you say, to someone, ‘Oh! That’s a Michaelangelo… Picasso… Salvador Dali… Rembrandt… Renoir… Monet…’.” Immediately an image comes to your mind. It is clear and defined and you can actually see the soul of the artist’s portrayed in the piece of art. It is as unique as a signature and it is as if their spiritual DNA has forever been infused into their artwork as ONE.

Likewise, there’s only ONE you with the sum of life experiences you’ve had. You have a signature gift that is within you.

What’s more, the lives you touch with your gift will open up to carry their light forward in ways that you cannot even being to fathom right now. It is as if we’re all pieces to the puzzle, and if we don’t share our gifts with the lives we’re meant to touch, then they won’t share their gifts with the lives they are meant to touch. It is literally like each of us is a drop of water on a smooth body of water. Our life’s work has a ripple effect.

When I work with clients on creating their information products, I think the most important thing to focus in on is their unique signature that is so remarkable and special, like a snowflake, that no one else can duplicate.

We combine your soul energy with your knowledge base, the place in the world where you have become well-known for your work in a particular area with clients. We co-create your proprietary signature information product suite. The key is that resonates and is an extension of you, so that your gift is recognizable by those you are here to serve. As you continue to live into your life’s purpose, those who you serve will continue to live into theirs, bringing about worldwide transformation and healing.

Here’s to changing the world, one life at a time…

To Health, Wealth & Love… CC

Christine Cibula

www.InfoProductMentor.com

With Love & Light… CC

Christine Cibula